Handbook Request Form

Handbook of Database Marketing is a free e-booklet for CMS users. Note that methods are based on CMS modeling tools, not applicable to other systems. Next version is expected to be available in time. We will send you as soon as it becomes available. The handbook includes customer profiling, customer segmentation, targeted marketing customer selection, RFM segmentation marketing, cross-sell marketing, customer churn detection modeling, gains and profit analysis, data preparation, and more.

It is essential to pre-register as it will be available to pre-registered users only! Please fill the following form and submit. Make sure that your email address is correct to receive a reply. Please apply only if you sell things from database! Not designed for students. To receive the handbook, it is important to establish relevancy with your work by describing your analytic requirements.

Subject:
Full name:
Company/University:
Email@your organization:
(No hotmail, gmail, yahoo, ...)
Alternative email
or retype above:
Department:
Marketing s/w budget:
Position:
Postal address and Phone#:
Your letter and description of your analytic requirements in 50+words. Please provide useful information: