Web search and Web navigation Pattern Analyzer

Web surfers locate a page of a web-site by typing url or selecting a bookmark or following a link or searching keyword phrases from search engines (such as Google, MSN, Yahoo, AskJeeves, etc.) Then read a number of pages following internal links before leaving the site. Understanding this web site navigation pattern (or surfer behavior) is very important in web content optimization. Knowing how they locate a page and where they move out can improve contents and links between pages significantly.

Find out how surfers locate your web-pages, and how they navigate and surf your web-site!

Keyword phrases used in search engines provide clues for further content optimization to improve SERPs (search engine result pages) and bring more search engine referrals. Search engine optimization (SEO) involves smart keyword insertions into web pages. Analyzing links between keywords & keyword phrases and web-pages can lead to page designs that brings surfers to the right contents and pages.

Optimize your web-site contents and links!

Surf Pattern Visual Analyzer (SPVA) can be used to identify crucial web navigation patterns of your web-site visitors.

• Where (or which pages) they come from: direct visits, search engines, external referrers, within internal pages.
• Where (or which pages) they go to, within internal web pages.
• Identification of most heavy incoming and outgoing pages.
• Identification of most heavy navigation paths.
• Search engine keywords and keyword phrases link analysis (Google, MSN, Yahoo).
• Supplement functions of your web-analytics such as AwStats and Urchin stats.

Do your web-pages are linked properly? Find out whether visitors are following links as you designed and wished to be followed, and correct the problem!

Web Navigation Pattern Visualization within Sites

The following screenshot shows most intense outgoing navigation. Nodes at the left hand side are ordered based on the number of outgoing navigation, i.e., the source of navigation. The right hand side nodes are ordered based on the number of page visits. Navigation hotspot is indicated with brighter colors. Selection of left-hand side nodes will show outgoing navigation. Selection of right-hand side nodes will show incoming navigation. Details are shown at the small panel at the right hand side.

Search Engine Keyword Terms Link Analysis for SEO

The following figure shows navigation patterns between Search Engine Keyword Terms and web-pages, essential tool for search engine optimization;

Search Engine Keyword Phrases Link Analysis for SEO

The following figure shows navigation patterns between Search Engine Keyword Phrases and web-pages;

Web Mining Features for Web Site Navigation

This powerful but simple-to-use visual analyzer will enable you to understand what visitors do at your web-sites, essential tool for search engine optimization;

• Inbound and outbound page views.
• Inbound and outbound page referrals.
• SEO tools : Search keyword and phrase analysis.
• Big enterprise data archives.
• Cumulative profiling: you can build stat profiles incrementally periodically accumulating log archives to them.
• Multi-platforms: Windows, MAC OS X, Solaris, Linux, HPUX, Irix, ......

Archive Format Supported

Currently, Surf Pattern Visual Analyzer supports0 Apache Log Format. Please check the format: Apache Log Format.

Free Download 2007/8 Edition

Standard limited edition for 2007/8 is available free to web-masters. It is noted that this is web-log analyzer! The log format you have should conform the standard format which is the Apache standard format! So make sure that your log format is the same as this Apache Log Format. Otherwise you should adjust your web-servers or obtain an enterprise license that comes with special maintenance support. Free download is avaialble at the following Google group. We have arranged the site so that you can join and get help from other members. Version updates will be released there!

• Google Group on Web Surf Patterns.

Download files are available from the "Files" section of the forum pages. It contains the following files;

• "SurfAnalyzer_WIN.zip" : for Windows users.
• "SurfAnalyzer_UNIX.zip" : for Unix and Linux users.
• "SurfAnalyzer_MAC.zip" : for MAC OS X users.

For installation information, please read the file "SPVA_HOWTO.txt" included in the zip files.